Phonecards On-Line
Currently, there are over 2,900 direct e-mail subscribers to the newsletter. The number fluctuates as people subscribe and unsubscribe, or abandon their e-mail address and must be removed from the distribution list. This number does not track the number of visitors from the web site (where your ad will be displayed as well) or issues that are forwarded to people who are not direct subscribers.
The subscriber based is very specialized, but does include a wide variety of people demographically. The split is about even between male and female. It is assumed that readers are phonecard collectors, although many readers identify themselves as "refunders", which are people who go after coupons or freebies.
Ads can be one paragraph, and no more than 100 words. They can include a special offer, or just have generic information about your business, and giving a web site for people to visit.