Phonecards On-Line - Written by Alan H. Cohen

April 20, 1997


Issue 76


Phonecards On-Line is written and distributed by Alan Cohen


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News and Views

NYNEX Controversy

A couple of months ago, the phonecard hobby learned that NYNEX decided to quit producing phonecards that work in their special pay phones. Since then, debate has raged questioning NYNEX’s role in the failure of this program. Some accused NYNEX of not getting behind this program by not installing phones in areas where people would use them. They also never reached their stated goal with the number of phones installed, reaching several hundred instead of thousands. Others felt that these cards were geared toward those that are called speculators - People who purchase items in large quantities, hoping to make a profit in the long run. They were also market to collectors, who would most likely never use the card.

When NYNEX first announced that they were discontinuing their program, they said that unused cards would be refunded. It appears that they have changed their minds, as dealers have had packages returned to them recently. An article published in Moneycard Collector Magazine by Art Becker has stirred up the debate a little. While you will have to pick up a copy of the magazine to read that article, I have received permission from Luis Vigdor or Powell Associates to print a letter he submitted to the editor of the magazine. It reads:

Dear Mr. Church:

"It is so unfortunate that Mr. Becker (a very respected figure in our hobby) decided to write an article on "speculators" for your May, 1997 issue, without getting all the facts in place. This article totally skirts the fundamental problem of the issue at hand. I am afraid that this article will actually serve NYNEX as a defense of their hard nosed position, which left many collectors, dealers and investors holding the bag.

We at Powell had hoped that NYNEX would honor their contractual agreement with us and other dealers, but just a few day ago, we also received the return of our NYNEX package.

We are looking now at a very serious situation, and I feel that if our industry allows a NYNEX to pull the plug on their cards without fair warning, a very serious precedent will have been established which will leave our hobby with an irreparable damage of credibility.

The fact remains that All NYNEX Change Cards had been sold by them as a replacement for Coins (we are talking about legal tender United States currency). These cards were intended to perform a service to the public, and that service was promised by NYNEX. This service is now no longer available From NYNEX, and therefore these cards have to be refunded.

If NYNEX would have indicated that these cards are just pieces of Landis & Gyr plastic and that the $5.25 value printed on them is just a cute joke, then I can understand why these items can no longer be taken back.

My first question is ? Would you or anybody else have purchased these neat cards and sets from NYNEX if the $5.25 value printed on them was just there for decorative purposes?

Mr. Becker who is in my book the highest authority in Visa Cash Cards, knows quite well how values change when unused cards become expired. He also knows that all Cash Cards have expiration dates printed on them, which is a fair warning to the card holder. NYNEX never did that, and I have yet to see a document from them giving the public and the consumers this very same fair warning about their prepaid optical and magnetic telephone cards.

I have a great deal of respect for Mr. Art Becker, but I firmly believe that on this issue of NYNEX Change Cards, he is absolutely wrong. If he truly believes that fair treatment must be given to the public and the consumers, he will change his mind."

Speculators?

This letter brings up some interesting points. How did NYNEX promote their new phonecard program? Many believe that NYNEX did sell this card as a coin replacement debit card, and offered a money back guarantee on the cards. Murray Church, Publisher of Moneycard Collector, writes the following: "I'd like to request all collectors and dealers in possession of letters or brochures from NYNEX that speak to this issue to send a copy of such items to me at Moneycard Collector. Perhaps if we can serve as a clearing house for all such items we can help to move this issue toward resolution."

The question that must be resolved is does NYNEX owe refunds to those who purchased the cards. Many dealers believe so. I believe that there is something fundamentally wrong when one of the largest telecommunications companies offers a product with a guarantee, and then changes their mind without offering compensation to those affected.

Some feel that speculators got what was coming to them - That there is inherent risk in speculation, and loss is part of the game. The problem is that dealers should not be confused with speculators. They were simply carrying stock to sell to customers. I’m concerned about the collector market, because what became a guarantee of $5 worth of phone time became nothing. I have to admit I have been collecting NYNEX cards for that reason, even though it was unlikely that I would use the cards. Now I have a collection of plastic with no phone time. That’s precisely the reason I liked NYNEX cards - Most every other card did have an expiration date, NYNEX did not. It’s shaken my faith in the hobby a little, I’m sure it has for others as well. There are those that argue that NYNEX cards will always be worth something, as they are a part of the history of the hobby. It is my personal experience that cards with no phone time left generally sell for less than with phone time on it. The dealers know this, which is a reason why they would want to return cards.

The Solution

I consider what NYNEX did the same as if the US Postal Service decided that stamps are a thing of the past, that all letters must be metered. There would be a huge uproar if your stamps became worthless. As most people know, if you try to take stamps down to the post office for a refund, they will laugh at you - You can still use a 100 year old 1 cent stamp, but you can not get a refund. NYNEX has really blown it with this one. I think a fair solution would have been to offer a trade in of cards. Give the collector (or dealer, or even speculator) a $5 remote memory card for every $5 of the old cards turned in. We would see fewer complaints, and NYNEX would look like it was concerned about the hobby. Of course, it is not too late for them to do this

US West / Colorado Rockies

U S WEST is sponsoring "U S WEST Telecard Night" at Coors Field in Denver, Colorado next Tuesday, April 22, 1997. $1.00 complimentary US WEST Telecards, with the Colorado Rockies logo on a white background with gray pin stripes, will be given away to the first 20,000 people attending the game. $5.00 and $10.00 Colorado Rockies cards will also be sold in vending machines at the stadium, as well as at retail outlets in the Denver area.

Texaco Child-Watch

Irving, Texas, April 15 /PRNewswire/ -- Prepaid phone cards are the fastest growing segment of the telecommunications industry, accounting for some $1 billion in annual sales in the United States. But with literally thousands of new cards springing up on the market, consumers often find themselves confused when searching for a reputable prepaid phone card provider.

In an effort to add quality and integrity to the industry, GTE has introduced the new Texaco-Child Watch Prepaid Phone Card at Texaco stations across the United States. A picture of a missing child is featured on the front of each card, and 5 percent of the retail value goes to Child Watch of North America, a non-profit organization that provides investigative and financial assistance to parents searching for their missing children.

One in seven missing children is found as a direct result of their picture being disseminated to the public. Thanks to advances in technology and telecommunications, the GTE Prepaid Phone Cards are expected to be an effective new tool for solving these kinds of cases -- thus dubbed the "electronic milk carton".

"We created this prepaid phone card because we wanted to add integrity to an industry where service has sometimes fallen short of expectations," said Gordon Allen, president of GTE Card Services Incorporated. "Our customers know that when they buy one of our cards they are getting the best possible quality at very competitive rates, and helping bring a missing child one step closer to home."

Child Watch Executive Director Don Wood pointed out that since people will be carrying the prepaid phone cards, and using them over and over again, the children's faces will become ingrained in their memories. This will likely make the cards more effective for finding missing children than traditional avenues such as milk cartons and posters.

"We are always looking for new ways to help find missing children, and, considering the growing importance of technology and telecommunications, this type of corporate involvement is a major boost for our efforts," Wood said. "There's no question we'll find children with these cards."

With more than 13,000 Texaco-branded stations across the nation, Texaco Refining and Marketing Inc. (TRMI) and Star Enterprise are major sponsors of Child Watch. "We've worked with Child Watch over the years, and are very happy to be part of a program that pioneers a new approach for finding missing children," said Star Enterprise Vice President of Marketing Joseph W. Bernitt.

"With this partnership between GTE and Texaco, we have the best of both worlds: the power of telecommunications as well as thousands of locations where people frequently travel," added TRMI Vice President of Marketing John Price. "This could be a real lifesaver."

New Phonecard Auction Web Site

A new phonecard auction web site has appeared - It is called Bargains USA, and is located at: http://www.BargainsUSA.com/

While the phonecard section is currently small, there is a phonecard section! It’s free to place auction, as well as bid, so have some fun.

Collector Warning

I hate to publish information like this, but I have heard from several reputable dealers and collectors. It appears that Tomas Verettoni from Argentina is trading and selling phonecards, only nobody seems to ever receive their material. He’s been active in the newsgroups as well as the web, unless I hear that he has delivered his promised cards, you should consider avoiding him. His e-mail address is: tomasv@interactive.com.ar or gophonecards@geocities.com

George Strait Phonecard

George Strait CD (MCA/Nashville) "Carrying Your Love With Me" (Best Buy Exclusive) has a free 10-min. phone card packaged with it. It will go on sale this Tuesday.

From: Rod Kasnick, Illinois

Woolworth Film

The local Woolworth store has a 10 minute phonecard inside a 4-Pack Kodak Gold Film. From the package it seems that the phonecard has "WOOLWORTH" on it. It may not be the same as the Walgreen one.

From: Lei Zhang, New York

Free phonecard Offers

Thanks to Carolyn Thomas for providing these URL’s that contain free offers:

http://www.webpost.net/rjdif/phonecard.htm

http://www.webpost.net/rjdif/phonecard.htm

http://www.dezines.com/netel/freecard.html#Position_To_GO_To

http://www.clubmail.com/phonecard.html

http://www.media-world.com/phonecard/

Combo Snacks

Combo's snacks have either a trading card or phonecard in specially marked bags. I have seen this in Ohio and Michigan.

From: Frank Duzick

Until Next Week,

Alan

Distribution

Phonecards On-Line is written and distributed by Alan Cohen. It is a weekly newsletter devoted to phonecards - Current news, viewpoints, and reviews of new issues. It is distributed free of charge, and available two ways.

1) On-Line on the World Wide Web. The address is: http://www.cardmall.com - All back issues are archived at the web site!

2) Direct e-mail. Send a message to: phoneline@cardmall.com

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