Phonecards On-Line - Written by Alan H. Cohen

February 16, 1997


Issue 67


Phonecards On-Line is written and distributed by Alan Cohen


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News and Views

NYNEX Continued

Over the past week, NYNEX has continued to be a topic of conversation. Of concern to some people was the refund status of cards from NYNEX. Someone was told they couldn’t be turned in for a refund, even though their press release stated that refunds were available. If this is the case (and more will be reported in the coming weeks) I would believe that lawsuits might be coming. After all, NYNEX produces cards that can only be used with their phones. These cards have no expiration dates, but NYNEX decided to remove the phones. This seems like a serious problem. One observation that was posted which I agree with is that NYNEX never really expected this program to be successful from a usage point of view. As of the time that their program was discontinued, there were only 800 or so phones available in the New York City area. One observer noted that sales were probably lower than expected with the collector market, from which NYNEX probably hoped to make money. Collectors, after all, would probably not use the cards, especially since most had no access to the phones.

Quite a few people wrote me to say that they felt the value of NYNEX cards would probably not decrease due to their historical significance. While I believe this could be true, I believe that a lower denomination card ultimately will be a better investment than a higher one. (Remember, I said I was thinking of cashing in my higher value cards, not my $5 cards) If the card can not be used for phone time, what is the difference between a $5 card and a $20 card? Not much! If the cards are not ultimately destroyed, expect them to find their way to the collector market. Unless or until this hobby expands, the market may not be able to absorb the number of cards, and the prices will decline.

Finally, I have a comment on the NYNEX collector club. It probably has no future due to the recent events, but just in case they do, I strongly do not recommend membership. There is no communication from club directors, even though I tried to contact them. They have charged my credit card and have not sent cards, I have had to cancel the charges through my credit card company. Since many members are on a subscription plan, those who are current members should carefully look over their credit card statement to check and make sure NYNEX did not fraudulently charge them.

HT Technologies Continued

The following is a press release from Dan Tudor of HT Technologies:

HT Technologies, Inc. ( "HT" and/or "the Company" ) a highly recognized leader in the pre-paid phonecard segment of the telecommunications industry filed for Chapter 11 protection and reorganization in the United States Bankruptcy Court on January 31, 1997.

The significant and culminating events leading up to the Chapter 11 filing were essentially three-fold.

First, while HT had sustained a dramatic rate of growth of 400% annually since its inception in 1993, the Company had been impacted by the departure of several key employees from its sales and marketing division in the first quarter of 1996 who started their own rival firms.

The new firms that the former employees of HT started thus impacted the established revenue base of HT to further the impairment of the financial condition of the Company.

Second, in early 1996, a co-location facilities provider of the Company's switch, by virtue of its alleged negligence, caused HT to sustain an estimated middle to high six-figure loss, or more. The Company expects to redress this matter through an adversary proceeding in its pending Chapter 11.

The final incident causing the Company to file for Chapter 11 protection was the apparent ongoing conversion of a significant amount of the Company's assets by a former employee which was discovered in late January, 1997.

It further appears that the former employee may have fraudulently caused the carriers of HT to be billed for a sufficient and yet to be determined amount of airtime. A cursory review reveals that HT may face a contingent and as yet to be determined liability of perhaps millions of units of airtime.

The Company is currently in the process of securing its internal security systems that have been breached as a result of the foregoing incidents.

While the Company reasonably excepts that its insurance liability carrier will indemnify HT for certain business losses which were sustained, such liability coverage has not yet been fully examined or determined.

Considering the serious nature of the above circumstances, the senior management of the Company decided that the most viable opportunity to provide for a return on its operations, as well as to effectuate the continuing viability of the Company, was to proceed with a Chapter 11 reorganization.

Contemporaneously with the filing of the Chapter 11, HT has negotiated the wholesale liquidation of its entire collector card inventory of over 200,000 units to an independent master distributor. HT will no longer be involved in direct sales to the collector card segment of the phonecard industry.

The Company will concentrate its sales and marketing efforts to other areas of the pre-paid phonecard industry which have historically demonstrated a highly profitable basis of operation for the Company.

With a newly developed plan of reorganization in place, HT can follow a path of planned profitable growth, which also includes attracting a recapitalization funding and a high volume merger/acquisition production partner.

The senior management of the Company is confident that with its newly devised business plan of reorganization and very focused controls on operations, a successful reorganization is not only feasible, but is absolutely assured.

HT looks forward to the challenges ahead and believes it will emerge financially, technically and operationally stronger than ever.

Analysis

I’m glad to see HT moving away from directly selling their cards to the consumer. It made no sense to compete directly with dealers. I hope they can pull out of this, as they do have many cards on the market. A few readers wrote to say they were having problems with HT cards right now. All of the ones I checked are working, but one reader from Florida says that the cards are not working there. He was advised to return them to the dealer he purchased them from for a refund (I’m sure the dealer might be in contact with HT for suggesting that!) Another stated that he had a pile of non-working cards. Has anyone out there experienced current problems with HT cards?

Something about the press release that does concern me is the sale of 200,000 cards to a master distributor. That is an awful lot of cards to be placed on the marketplace. We’ve seen other examples of cards being blown out, I hope that these cards do not meet the same fate. As it is, many HT cards are easily found below the suggested retail value from dealers. If tens of thousands make their way out to the marketplace, the prices will be even further depressed. Additionally, this could hurt the future value of HT cards. My advice would be to exercise caution when buying HT cards. If they do not pull out of Chapter 11, phone time could disappear.

Smart Card News

From Edupage, an on-line technology newsletter:

Visa International will launch a major trial of "electronic purse" cards in Great Britain, similar to the one it sponsored at the Atlanta Olympics last summer. Unlike the Olympic cards, the ones issued for the Leeds trial will be equipped with both public- and private-key encryption technology for security against hackers and other criminals. The cards contain a microchip storage capacity that can be credited and debited with a monetary value over a telephone line or at an ATM machine.

Discount Long Distance Digest

Phonecards On-Line can now be read from this on-line publication. For those who are unfamiliar with The Discount Long Distance Digest, I suggest you view it at http://www.thedigest.com/ - I check this site regularly for telecommunications news. There are often features about prepaid cards, but it focuses on the telecommunications industry as a whole.

Tips from MCI on how not to get ripped off

ATLANTA--(BUSINESS WIRE)--Feb. 10, 1997--As the prepaid phone card industry continues to grow at a rapid pace, the market has become saturated with numerous providers all vying for a piece of the prepaid calling card pie. As the number of providers increases, so does the risk of prepaid card scams. To combat the threat of illegitimate, fly-by-night companies and to protect consumers and business customers, MCI has identified the Top Ten Tips to Avoid Shaky Prepaid Phone Card Operations.

CONSUMER TIPS

1. Company Reputation

Look for a reputable, established, financially sound card provider with a name you recognize to avoid falling victim to the fly-by-night companies that may or may not be around tomorrow to honor your pre-purchased calling time.

2. Customer Service

Make sure the card has a toll-free number on the back that you can call if you need assistance. If a customer service number is not provided, there is a chance that if the card goes bad, the purchaser will be out of luck. The size and stature of the company issuing the card, doesn't always directly correlate to the quality of customer service provided.

3. Brand Familiarity

If you are not familiar with the brand and if the vendor cannot provide answers to questions or give you materials that will answer your questions refrain from buying the card. If you choose to purchase the cards, buy them in small denominations to get comfortable with the service and to make sure that it is a stable provider.

4. Reliability

Reliability and call completion are critical when using prepaid calling cards. Look for a card from a reputable company to guarantee quality customer service that is provided 24 hours a day 7 days a week. Other important features to look for are multi-lingual customer service and voice prompts in non- English.

5. Phone Card Industry Trade Association

If you are still concerned with validity of a service provider, you can call the International Telecard Association at 1-800-333-3513 to request an informational brochure provided jointly by the ITA and MCI PrePaid.

RETAILER/DEALER TIPS

1. Marketing Support

With prepaid cards fast becoming today's hottest retail item, it's imperative that the provider offer a full-service marketing merchandising support for the product, from retail packaging, servicing, point-of-sale support, advertising support, and inventory management.

2. Total Package Satisfaction

Look at the entire package, comparing penny to penny isn't always wise. Evaluate whether you will have to expend your own resources to market and merchandise the product.

3. Reputable Carrier/Provider

It is critical to look for reputable, established, financially sound card providers to ensure customers receive quality cards. Too many fly-by- night providers have gone bankrupted, leaving customers with cards that are invalid.

4. Distribution Channels

If you're a large retailer and have national distribution, it's critical you have a provider with the distribution and service capabilities to handle the huge demand.

5. Sophisticated Network

Look for a provider with a strong network platform. One that is able to customize features and ensure call completion.

Phonecards and the Mafia

NEW YORK (AP) -- Mobsters are getting out of the blue-collar extortion and rackets businesses, turning instead to white-collar crime in New York and New Jersey, The New York Times reported Monday.

Prosecutions and tighter regulations have pushed Mafia crime families into three lucrative new areas: health insurance, prepaid telephone cards and small Wall Street firms, the paper said, citing law enforcement experts on organized crime. The experts based their conclusions on informants, surveillance and electronic eavesdropping, the Times said.

In the past, crime families concentrated on union shakedowns, infiltrating trash hauling, extortion at city markets, and fleecing pension and welfare funds.

But as prosecutors have shut them out of those traditional organized crime targets, the mobsters have turned to new businesses.

Agents say the Gambino crime family set up a prepaid phone card company that stole more than $50 million from callers and phone companies from fraudulent sales in the New York area and in other big cities, the Times said.

Each card was typically sold for $20 in calls, but most cards became worthless after $2 or $3 in calls because they had not been programmed for the listed amounts, one unidentified agent told the newspaper.

The telephone carriers that handled the calls also lost money, the agent said, ``because they made the deal almost entirely on credit to the phony distribution company, which never passed along the money for the calls that were actually made with the cards.''

Telstra Australia

Telstra Australia and Coca-Cola released the Australian First $0 Coke card on 13th January 1997. It was part of a competition with Telstra and Coca-Cola and for this reason it has the word 'Prizecard' on the top of the phonecard.

The card features a cartoon beach scene with a giant coke bottle and two men trying to open it. The release of this card surprised many collectors, most only finding out when checking what phonecards were available at their local shop. A definite must for any Coca-Cola thematic collector.

From Daniel Clark

Watkins Phone Card

Jane Furrier, a representative ofWatkins (A network marketing business) has informed me about a six card series of phonecards produced to promote the business. Currently, two of the six cards have been produced, and they picture products that can be purchased from the catalogs. Each card has 20 minutes of domestic calling on them, and are available for $5.00 plus the purchase of the product shown. If anyone is interested in more information, or wants to order cards, contact Jane via e-mail at jane_furnier@prodigy.com

MCI / Air Force

MCLEAN, Va.--(BUSINESS WIRE)--February 12, 1997--The U.S. Air Force Services has selected MCI as the commercial sponsor for the commemorative prepaid phone card series honoring the 50th anniversary of the United States Air Force. This initiative is authorized under the Air Force's Commercial Sponsorship Program.

MCI's sponsorship begins this month with the release of the first of five custom-designed prepaid phone cards. The second card will be released in March, cards three and four, respectively in May and June. The fifth and final card in the series is set for release on September 18, 1997, the official anniversary of the Air Force. Each card depicts an era of Air Force aviation history.

"This sponsorship offers MCI an excellent opportunity to visibly show our support of the Air Force," said Richard Borakove, Branch Manager, MCI Government Markets. "The prepaid cards not only commemorate the legacy of the Air Force, but also give the Airmen a way to call home wherever they touch down."

The 25-minute cards can be purchased through U.S. Air Force Services facilities worldwide and from the Army & Air Force Exchange Service's Base Exchange (AAFES/BX) locations. Collectors and the general public will have an opportunity to buy these cards at U.S. Air Force air shows and open houses throughout the year. Each card retails for $5.00.

MCI will play an integral role in the launching of this Air Force Services program at Lackland Air Force Base, San Antonio, Texas, on March 1, 1997, which will take place in conjunction with a ceremony honoring the Tuskegee Airmen. Named for the Alabama Army Air Field where they received their training, the Tuskegee Airman were the first African-American pilots in the Army Air Corps. More than 50 Tuskegee Airmen will be present for this 50th Anniversary celebration.

"We are pleased to offer these commemorative cards to our Air Force personnel," said Col C. Barry Long, Director of Programs, Air Force Services Agency. "Not only do they feature beautiful aviation photography, but they offer potential savings on long distance calls. Competitive sponsorships, such as MCI's, make programs like this possible."

Target Promotion

Target is giving away a 5 minute phone card with the purchase of their writing pen by Stylus which has the 101 Dalmatians on it. Card is red background with "Call the one you love" at the top, a heart with arrow through it and the Stylus logo in lower left corner. Time is by MCI. This is a Valentines day promotion and the card was at the Wichita, KS store.

From: Michael F. Horton

New X-Files Card

There is a new 10 min. X-Files phonecard by GTI available for free at Suncoast Video stores, with the purchase of 3 new X-Files videos. I think the set of 3 videos cost $34.

From: Jeffrey Whisler

Montgomery Ward Offer

I was at Montgomery Wards in Calif. and saw an offer for "2" free 30 minute Valentine phonecards with a $100.00 purchase in the fine jewelry dept. While supplies last.

From: Cathy Ashbaugh

That’s all for this week,

Alan

Distribution

Phonecards On-Line is written and distributed by Alan Cohen. It is a weekly newsletter devoted to phonecards - Current news, viewpoints, and reviews of new issues. It is distributed free of charge, and available two ways.

1) On-Line on the World Wide Web. The address is: http://www.cardmall.com

2) Direct e-mail. Send a message to: phoneline@cardmall.com

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