Phonecards On-Line - Written by Alan H. Cohen

January 19, 1997


Issue 63


Phonecards On-Line is written and distributed by Alan Cohen


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News and Views

Personal Note 1

I’m moving this week (starting Monday morning actually - Which means a short newsletter. I have not really packed yet, so it should be interesting. ) I’m staying in the Los Angeles area, unlike the last move which was about 3000 miles, this one will be reduced by a factor of 1000 (Only about 3 miles - It is a house though, which is a good thing because...)

Personal Note 2

My wife and I are expecting our first child this coming summer! This is not a phonecard related issue, although it will be because a phonecard celebrating the event will of course be mandatory - Look for some of these cards to be given away to readers this July.

Lower Prices on Phonecards

Another Sunday, another sportscard show for me. This Sunday, I stayed in LA, and found more phonecards. There are always the same dealers with the same small inventory of sports related phonecards at high prices (although they do have 50% off signs, their prices are still about 300% more than I would even consider spending if I wanted their cards) One dealer actually had a nice inventory of different types of cards, which was a refreshing site. Judging from what was in his inventory, it looks like he started to get into phonecards around two years ago, and then suddenly seems to have stopped collecting.

For those of you who were not collecting phonecards in 1995, it was a very optimistic year. It seemed the sportscard industry had caught up with the rest of us, and was issuing cards as inserts in packs, as well as produced stand alone sets. Sports Collector’s Digest, a large hobby weekly magazine, had a quarterly insert on phonecard collecting. In 1997, there is a very different reality. The quarterly insert went to a one page mention in a monthly non-sports insert. Last month, the phonecard page disappeared. Tuff Stuff, another publication, had news on phonecards - Now there is really no information in that publication.

Now back to my point. What really struck me when looking at the cards was the price asked. This person obviously knew something about phonecards, at least more than the average sportscard dealer judging by what he had in his inventory. The prices seemed way out of line, just too high. Some prices were above what I would consider reasonable by a factor of two. After looking at a few of the cards, I noticed that the prices being asked were actually in line from a couple of years ago. (Case in Point - The Hakeem the Dream $3 phonecard sold for over $10 then, but now can be purchased for about $3) Prices really have dropped. The NYNEX Democratic Convention $1 Card, which once sold for over $1000, now can be purchased for a few hundred. Is this a good thing? I suppose it depends on your perspective. If you purchased the cards at higher prices, then perhaps not. However, I’m glad this hobby had a "price correction" while it was and is still small.

Turkey Run Card

Turkey Run Collector Card

The Turkey Run Collector Card Series features an antique car or street rod, purchased by the Daytona Beach Street Rods, and raffled through the purchase of tickets. The first card released this year features a black 1955 Chevy. A substantial portion of the proceeds from this give-away car are given to The Turkey Run’s primary charity, The Volusia County Special Olympics and various other charities in the local community.

The Daytona Beach Street Rods car club started in 1973 with 25 cars, and has grown to 5,000 antique cards and street rods. One card a year will be released. This is the first collector card issued for this event. 2,500 were produced, and have 5 units of phone time that expire in May of 1998. The selling price is $10. For further information, contact Lee Grove at Grove Imaging. (407) 382-1077. They can be e-mailed at LG1077@aol.com, and their web site is located at: http://members.aol.com/LG1077/index.html. A picture of this card is available at The Card Mall web site.

Call Mother Phonecards

LOS ANGELES--(BUSINESS WIRE)--Jan. 14, 1997--MCI and Paramount Pictures are teaming in a joint promotion to launch the studio's new film release, "Mother," starring Albert Brooks and Debbie Reynolds.

To commemorate the opening of "Mother" to movie fans nationwide, MCI and the studio are offering a free collectible MCI PrePaid Phone Card. Top-rated radio stations in 19 markets nationwide will award a total of 2,000 of these customized collectible MCI PrePaid Phone Cards bearing the title "Call Mother, " with an image from the film on the card face. Each card includes 10 free minutes of domestic long distance calling value. Because the cards are rechargeable, consumers can purchase additional call time after expending the complimentary minutes.

WLTW-FM 106.7 in New York and KSCA-FM 101.9 in Los Angeles were the first to launch the promotion, beginning last week. Listeners are encouraged to call in and tell a story about their mother. Winners are selected at random.

"The number one name in PrePaids is proud to be associated with one of the best movies of the new year," said Jeff Lindauer, general manager, PrePaid Markets at MCI. "This is the first of what we hope will be a number of PrePaid hits at the box office."

The custom-designed card face clearly conveys Paramounts promotional message, and the fact that its a limited edition card makes it a valuable contest prize for participating radio stations. As a result, winners receive a piece of movie memorabilia that everyone can use - long distance calling.

MoneyGram/MCI

SADDLE BROOK, N.J.--(BUSINESS WIRE)--Jan. 16, 1997--MoneyGram Payment Systems, Inc. (NYSE: MNE), a leading global money transfer service provider, today announced that it had signed a three- year prepaid phone card agreement with MCI to sell long distance calling cards throughout the United States under the MoneyGram(SM) brand.

The MoneyGram Phone Card is being sold in thousands of participating MoneyGram agent locations, including many of the nation's largest supermarket, drug store and check cashing locations. Under the agreement, MCI will provide a complete range of services, including network transmission, software, and 24-hour-a-day, seven-day-a-week multi-lingual customer support.

Blockbuster/Nissan

I received in the mail a very nice gift from Nissan is return for taking a test drive last month ...a special $25 Blockbuster Video/Music Giftcard. It has Blockbuster and Nissan logos on the left-front, a black-and-white drawing of a guy driving an old-style convertible in the center, and a full color section of road map acting as a background for the right-half of the card. It has a mag stripe on the back, but also has an 800 number and serial/PIN number to call to check your balance. Like all good things, it has an expiration date (7/31/97).

From: Fred King

Nestlé France

Nestlé has issued a promotional phonecard in France advertising for Disney´s latest movie, the Hunchback of Notre Dame - or in French "Le Bossu de Notre Dame". The card shows Quasimodo on the front and has been issued with a mintage of 13,000.

From: Ulf Helmke

AT&T Snoopy Set of 12 complete

The AT&T Snoopy phonecard a month set is now complete. These are limited to only 500 cards, and are available from The Sears Phonecard Dept. Contact them at (407)898-7778, or e-mail 74747.1416@compuserve.com

That’s all for this week,

Alan

Distribution

Phonecards On-Line is written and distributed by Alan Cohen. It is a weekly newsletter devoted to phonecards - Current news, viewpoints, and reviews of new issues. It is distributed free of charge, and available two ways.

1) On-Line on the World Wide Web. The address is: http://www.cardmall.com

2) Direct e-mail. Send a message to: phoneline@cardmall.com

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