Phonecards On-Line - Written by Alan H. Cohen

November 16, 1996


Issue 56


Phonecards On-Line is written and distributed by Alan Cohen


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News and Views

Smart Card in the news

This week in David Horowitz’s syndicated column "Fight Back", Visa TravelMoney cards got some promotion. The subject of the article was safely carrying funds when traveling. While David was not up on credit cards and ATM cards (High fees) he did mention smart cards, and Visa TravelMoney. Visa TravelMoney is like a prepaid ATM card. You purchase a card in advance, and can use it to withdraw funds from an ATM machine, PIN and all. The nice thing about this is that you pay a fee in advance, no fee when you use the card.

Visit Powell Associates for more information on Visa TravelMoney

http://www.powellpm.com/visa.htm

More Promotions on the Web

Thanks to Jim Silva for providing most of these addresses. I’ve checked these all out, looks like many different companies are using the web to promote themselves, and are offering free phonecards for those who visit. Visit this article on the web at http://www.cardmall.com, and everything will be hyperlinked for you!

MCI/ETS

A free MCI phonecard is available from Educational Testing Service. Go to

http://www.ets.org

At the top right of the page you will see the free phonecard offer highlighted. Click on the symbol and you will be taken to a form to complete to receive the card. The card will be sent to the first 10000 visitors to the site that complete the form.

Savings Bank of Manchester

Receive a free phonecard from the Savings Bank of Manchester (SBM) - the Biggest Little Bank in Connecticut. The 15 card is available by completing the form located at

http://www.sbmct.com/emailform.html

Columbia Federal Savings bank

Receive a 15 minute card (while supplies last) for filling out some information at:

http://www.cfsb.com/freecard/

Clickin.com

Fill out a survey (There are 7 of them) and receive a 10 minute phonecard. You can visit Clickin at

http://www.clickin.com

The surveys are long though!

Healthy Choice Offer

Receive a 30 minute phonecard from the folks at Healthy Choice. Here is the address where you can enter:

http://www.healthychoice.com/FreeStuff/html/FreePhoneCard.htm

Of course, you can enter contests to win free phonecards. Two of the web sites I manage are currently running contests where many phonecards will be given away, including one contest that offers $100 worth of phonecards. You can visit these sites at:

Post Office Press Release

WASHINGTON, Nov. 14 /PRNewswire/ -- The U.S. Postal Service and American Express Telecom, Inc. announced today the national roll-out of the "FirstClass PhoneCard," a new, rechargeable prepaid phone card that is replaceable if lost or stolen. The co-branded phone card, bearing collectible postal stamp art, will be available in most major post offices nationwide beginning this week.

Roll-out of the prepaid phone card was determined following a nine-month research and development test that American Express Telecom, Inc. and the U.S. Postal Service launched during the 1995 holiday season in eight cities: San Diego, Calif.; Albuquerque, N.M.; Salt Lake City, Utah; San Antonio and Austin, Texas; Columbus, Ohio; Miami, Fla.; and Providence, R.I. Based on early results, four larger cities were added in June 1996: San Francisco, Calif.; Atlanta, Ga.; Orlando, Fla.; and New York, N.Y.

"Prepaid phone cards have long been sold in post offices the world over," explained Allen Kane, chief marketing officer, U.S. Postal Service. "Positive response from our product test indicates that America's postal customers also find that prepaid phone cards add value when visiting our post offices. Moreover, the FirstClass PhoneCard is a revenue-building vehicle for the Postal Service."

Following the launch of the holiday design series in November 1995, the U.S. Postal Service and American Express introduced two additional FirstClass PhoneCard designs based on collectible postal stamp art: a "Love" series for Valentine's Day, and a "Prehistoric Animals" series in June. The unique stamp art designs give the cards extra value as collectibles for philatelic enthusiasts.

The FirstClass PhoneCard also provides a unique combination of features:

UK Smartcard Test Site

LEEDS, WEST YORKSHIRE, ENGLAND, 1996 NOV 12 (Newsbytes) -- By Sylvia Dennis. Visa International has announced that the City of Leeds will be the location for its UK trial of the chip-based stored value card (SVC) known as Visa Cash. The trial follows on from the success of Visa Cash at the Olympics earlier this year in Atlanta in the US.

The UK trial will start in late 1997 when Leeds citizens will be able to use reloadable Visa Cash cards as an alternative to cash in a variety of retail outlets in the city, including car parks, newsagents, and vending machines.

Visa has enlisted the support of six financial institutions in the Leeds project: Abbey National, Barclays Bank, the Co-operative Bank, Halifax Building Society, Lloyds-TSB, and the Royal Bank of Scotland. These institutions will begin issuing Visa Cash cards to their customers, and other people, late next year.

Visa Cash looks like a traditional bank card, but contains a computer chip which stores money as electronic data. In use, cardholders load electronic cash (e-cash) at suitably modified automated teller machines (ATMs) and spend their e-cash at outlets, usually on transactions under UKP5 (US$8).

AT&T Offer to Customers

BRIDGEWATER, N.J. (Dow Jones)--AT&T Corp. (T) said customers affected by the AT&T WorldNet Service electronic mail failure last week will be offered a choice of either a 30-minute phone card or a credit of a half-month of standard service on AT&T WorldNet Service. A company spokesman said about 50,000 of the 200,000 customers affected were trying to use the service during the outage, which lasted from 2:35 p.m. EST Thursday until 10 p.m. Friday. In a press release, AT&T said the phone card has a retail value of $10.50.

Beer Across America

"Beer Across America" are advertising a free Sprint phone card with up to 60 minutes in time with purchase of one of their beer "subscriptions". Didn't catch the phone number but it is in the current radio spot. Heard it on 95.5 in the NY market. The phone number is 1.800.854.BEER.

From: Andrew Henderson

Fresh Choice/Hallmark

According to a flier I received in today's mail, Fresh Choice and Hallmark have a holiday gift pack for you: A limited edition phone card with 20 free minutes -and- a $5 Hallmark Gift Certificate. Collect 8 Fresh Choice Holiday Seals and receive: Santa's phone card with 20 minutes free long distance calling. Get one Holiday Seal with each meal purchase through December 31, 1996 Fresh Choice Restaurants serve "hand tossed specialty salads & over 40 fresh items" and pastas.

From: Jim Silva

Paul Masson Offer

To receive a free Paul Masson Wine phonecard, call 888-262-7766, answer a few questions (how many glasses of wine do you have a week, why do you buy a brand, your age) and give them your name and address. The 10 minute card is free while supplies last.

From: Jim Silva (again!)

Real Stories of the Highway Patrol

Free Real Stories Of The Highway Patrol Phone card. The request has to be post marked by Nov. 23rd. It is a ten minute card. Send name and address to:

Real Stories Calling Card
P.O. Box 6188
Burbank, CA 91510-6188

From: Douglas L Jacobs

Totino’s

I have seen on the back of TOTINO's Pizza box's an offer for 4 different ET Phone Cards at 30 minutes each card. To get one just purchase two TOTINO's Pizzas with the specially marked box and cut out the UPC symbol and send in with $3.99 for each card. Their are 4 different cards to order. At $3.99 per card these make a nice addition to your collection and 30 minutes isn't bad either.

From: Michael Miller

Media Play

In the Media Play(a video/music/book store) ad, they had a coupon good for one free 10 minute calling card with a $10 purchase. When I went to pick mine up, they had not received them and would mail them out. The customer service rep. said not very many people were asking about them. Also the coupon was only in the newspaper ads and not the ads in the store.

From: Sheila Bennick

Until Next Week,

Alan

Distribution

Phonecards On-Line is written and distributed by Alan Cohen. It is a weekly newsletter devoted to phonecards - Current news, viewpoints, and reviews of new issues. It is distributed free of charge, and available two ways.

1) On-Line on the World Wide Web. The address is: http://www.cardmall.com

2) Direct e-mail. Send a message to: phoneline@cardmall.com

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